A story about biodiversity “Cheburashka walking in the woods”
03.04.2014
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SUBMITTED ORGANISATION :
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Cheburashka Project (Frontier Works. Inc and other affiliated companies)
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DATE OF SUBMISSION :
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03/04/2013
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COUNTRY :
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Global
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SUMMARY :
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In 1966, “Cheburashka” was introduced as a character in children's literature, and since 1969 its stop-motion animated films have been among the most popular cartoon films in Russia. In 2006, the “Cheburashka Project” was launched by Frontier Works Inc., and other interested companies that own the copyright (outside of Russia) to the Cheburashka character and image. Cheburashka is now extremely popular both within Russia and beyond its borders, and there are several licensed products on the market, including children's educational books and stuffed toys. Since the first episode hit the screen, Cheburashka has been increasing in popularity across Russia and the former Soviet Union, and has now become very popular in Japan and around the world. The original story also depicted environmental destruction such as water pollution and deforestation, and hence has contributed to raising awareness of the importance of environmental issues since 1969. Following close consultation with its creator, the Cheburashka character has been used to promote biodiversity in Japan since 2010. For its case study contribution as a new IPSI member, Frontier Works Inc. has prepared a picture book about the story of biodiversity and Cheburashka, which tells about the value of positive linkages between our daily life and biodiversity conservation by following Cheburashka as he goes mushrooming with his friend, Gena the crocodile.
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KEYWORD :
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woods, mushrooms, biodiversity, coexistence, Cheburashka
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LINK:
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Original Page (Japanese)
Other Chebrashka's activities (Japanese)